Chipotle Just Decided to Continue Its Unprovoked Attack on Panera Bread
Looks like Chipotle (CMG) has decided to continue its unprovoked attack on Panera Bread’s (PNRA) ingredients.
The burrito joint revealed a new online game on Monday called “Spot the Imposter” designed to make everyone aware of it recently removing all artificial ingredients from its food. But, it was comments from a key Chipotle executive that will likely keep the war of words between it and rival Panera red-hot.
Is This the Big Chipotle Comeback?
The burrito chain’s stock is up almost 10% in the past six trading days. The company appears to be done making apologies.
Chipotle’s stock finished higher for the sixth consecutive day on Monday. The shares are quietly up 9.4% over that period. On Monday, shares rose 1.6% despite a sluggish overall market. What’s the deal? There’s no fantastic new burrito on the menu and no sales report to indicate the company’s rebound is accelerating.
Chipotle has been on offense, however, a shift from months spent apologizing for its food-quality issues. The company is now promoting its preservative-free tortillas and “clean” menu, with no artificial ingredients or industrial processes.
A new commercial features “Torti” the tortilla learning how to become fully natural. (It’s the only rap we’ve heard with the term “calcium propionate”.)
Cramer: Here’s the age-old trend lifting Chipotle (CMG) from its rut
Ever since Chipotle’s E. coli scare in the fall of 2015, the restaurant chain has been struggling to regain its former glory. Now, Jim Cramer thinks its stock is ready to turn around in a big way.
“I’ve been saying the same thing over and over and over and over and over again: that restaurant chains can and do come back from these health scares, but according to history, it takes about eighteen months for the numbers to turn around,” the “Mad Money” host said.
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On the Tape Today | 4-4-17
ESPR | Esperion Ther. produced an inside candlestick breakout and closed strong. I also like that price action perfectly declined to $35. This shows continued institutional support... an important concept when trading order flow. Looking for a $37.25 buy-stop and a swing trade target to sell @ $45. Stop loss on a close below $35.
KMX | Carmax plunged yesterday after a classic combo of --bearish order flow-melted candlesticks, swing high and then well offered... throw in some bad economic numbers and we have a solid game plan for a swing trade short sale. Game Planning a $56 sell-stop and a $49 price target to cover. Stop loss on a close over $58.
Tape Reading the SPY ETF
$SPY price action drifted into a melted candle resulting in further indecision.
$236 remains the level that bullish order flow needs to crack to flex some muscle. Should the $SPY clear that price we have a decent $3 worth of room-to go. I don’t see clear distribution yet other than a double top and a lower high.
There’s a reason we call it a PCOT (potential change of trend), you must respect the current order flow until the confirmation of a new trend. I know that’s hard to do when bullish trades aren’t producing but it’s the right thought process.
To reach six-figures it’s imperative you game plan for this concept. Knowing when to trade for cash flow, when to build a position and be aggressive, and when to be in cash.
If every trade looks the same you have no criteria. At some point you must develop an edge.
Conviction in your edge is the only way to be a winner. Otherwise you never feel in control of your trading income. You end up bouncing from strategy to strategy looking for the answer, and always feeling close.
Obviously my edge is order flow. Everything I see on the charts revolved around order flow.
The current price action in the $SPY offers cash flow.
If your stocks show obvious order flow…great!! You can still make confident decisions, you move up the confidence ladder when the market is on your side too.
In our coaching I call this your “progression.” You have your “best” scenario, and you progress away from the best. As you move lower, your conviction and trade management changes.
The beauty of this concept? You know your trade expectation BEFORE you enter the trade.
In cash– > cash flow– > build a position.
Stock Market Today: Heatmap of the S&P 500
Stocks to Trade 4-4-17 | Tuesday Edition
Bullish Momentum: TSLA
Bearish Momentum: HTZ, CAR, KMX, CLVS, CF, FSLR, LB, AKAM, CARA, LULU
Long-Term Order Flow
Bullish Order Flow: TSLA, ESPR, WYNN, AMZN, HCA, D, LVS, FB, AAPL, ETN, PM, DIS, AMT, ADBE, WDC, NFLX, CC, RH, TIF, BIVV, MAR
Bearish Order Flow: CAR, KMX, FSLR, LB, AKAM, TGT, LULU, ALXN, PANW, MNK, FNSR, SLB, PRGO
2X Normal Volume: TSLA, LULU, HTZ, KMX
Inside Days: GE, AAPL, WMT, CVS, BBY, WFM, MOMO, ESRX, PFE, APA, BHI, KLAC
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