Nike Goes Lean and Mean
Nike has bulldozed rivals for decades by building the dominant global sneaker production and distribution system and flooding the airwaves with catchy marketing. But the company faces its most imposing test in years, as Internet shopping explodes, competition ramps up, and people cut back on sneaker and apparel purchases. Nike’s scale is less of a competitive advantage than it used to be, so the company is changing tactics.
On Thursday, it began to implement a new corporate strategy, aimed at getting products to market faster so that it can respond to changing consumer tastes. The company will also reduce the number of sneaker styles it offers, focusing on its hottest brands like Air VaporMax. It’s also using big data to personalize sneakers, a change from the days when Nike expected everyone would want that one hot sneaker (Jordans, of course).
Nike restructures to focus on digital transformation
Athletic apparel brand Nike is launching a new digital offensive as part of a broad organizational effort designed to help the brand build a closer connection with customers. Nike also plans to cut 2 percent of its global workforce and eliminate a quarter of its shoe styles in order to boost its agility amidst increasing competition.
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The Beaverton, Ore.-based company said the moves will allow Nike to offer more products to customers faster. “We’re getting even more aggressive in the digital marketplace,” said Nike CEO Mark Parker.
Nike announces 1,400 layoffs, new corporate structure
Nike on Thursday said it will cut 2 percent of its global workforce as it restructures to more quickly get products in the hands of consumers and respond to a rapidly changing consumer landscape. The company previously announced the basic strategy, which it refers to as a “Triple Double” of speed, on its last earnings call
Like other retailers, Nike is adapting to a consumer shift to online shopping. It’s also battling increased competition from a resurgent Adidas. Nike reported 70,700 global workers on its last annual report. A 2 percent reduction would amount to about 1,400 layoffs.The company didn’t say where, geographically, the layoffs would hit hardest, though its likely its Washington County headquarters will bear some of the burden.
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On the Tape Today | 6-16-17
UPS-United Parcel Service traded into a bullish u-turn and closed strongly above the $109 resistance. Game planning a $110.50 buy stop for a new swing trade long. Stop loss comes in on a close below $109 and the initial profit target @ $113.75. If the gap is filled and the stock market shows bullish order flow, look to hold a pause at the target and scale out into the $118 area.
The stock market did it’s best to hold the bullish tone closing near the highs.
Sounds good in a recap but order flow is non-existent this week. The SPY ETF continues to hover in a 2 point range that essentially nullifies the longer-term bullish bias. So what do we do? We scan. We spend extra time looking for stock specific ideas.
Never let a flat stock market stop you from earning your living. When the market is obvious and flowing, great our job is easy. Place the trade and learn to hold the winners. In reality, that only happens 40% of the month. Never complain, it puts you in a bad mindset. Complaining gives you a limiting belief. Avoid it, stay positive and learn from every trade.
Is that a cliche? Maybe, but it’s the path to consistent and positive P&L.
Sure some days are easier to make money, but you need to bring your “A” game every day. Grind it out.
Stock Market Today: Heatmap of the S&P 500
Stocks to Trade | 6-16-17 Friday Edition
Bullish Momentum: SBGI, HOG, CAT, BA, COF
Bearish Momentum: nue, sm, rspp, cbi, stld, clr, cc, dltr, eog
Bullish Order Flow: BA, AGN, NVDA, TSO, AET, AMGN, COST, UNH, TSLA
Bearish Order Flow: rspp, clr, hes, dltr, apc, trgp, dvn, nfx, fl, hal, slca, slb
Double Normal Volume: YHOO, BABA, NUE, SBGI, ALXN, LRCX
Inside Day: wfc, jpm, xom, usb, ms, nwl, low, cvx, gis, abbv, apa, ibm, hd, vlo, kss, gs, bhi, kors
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